Plymouth Rock Assurance

Director of Marketing Analytics

Job Locations US-NJ-Woodbridge
ID
2024-5124
Category
Marketing
Type
Regular Full-Time

The mission of the Director of Partnership Distribution Analytics position is to provide insightful analysis, analytics, and recommendations to the Partners leadership team to drive informed, effective business decision-making. The position reports directly to head of the Partners business (Chief Partnership Officer), and will work very closely with the entire Partners management team.

 

The position is responsible for leading all aspects of the creation, capture, and analysis of critical data and information related to the operation of the Partners channel business. The position will develop and implement analytic solutions that enhance the ROI of all aspects of marketing, distribution, and channel management. The position will devise and implement a strategic approach for conducting quantitative analysis of partner performance (both individually and collectively) and specialty product performance, including analysis of the effectiveness of various marketing programs, compensation programs and sales practices. This position plays an important thought leadership role in the organization, and will be evaluated in part on the continuous improvement and innovation it provides in developing the role and capabilities of the Partner analytics team. As such, success will depend on strong communication skills with leadership and peer colleagues.

 

The position will lead the dedicated Partners analytics team, and will also serve as the liaison to other technical areas of the business including Product, Actuarial, Advanced Analytics, and Underwriting, and will work closely with IT & Operations.

 

This is a working management position, i.e., the role will be required to both manage a team of analysts, and act as a senior individual contributor too as needed.

Essential Functions and Responsibilities

  • Act as the focal point for all quantitative analysis efforts for the Partners channel
  • Set priorities and budget resources for the Partners analytics team in consultation with Partners leadership
  • Develop and manage performance metrics, compensation programs, management reporting, and analysis to drive targeted results
  • Lead a team of people providing full support to the field marketing and specialty product management teams
  • Partner with the business development team to develop generic or partner specific proposals to attract potential new accounts
  • Analyze profitability of different segments of the auto product, and identify product and partner opportunities
  • Enhance reports and analysis of our digital marketing programs and our internal sales center; focus areas include improving marketing and sales processes to optimize the number of quotes, conversion rates and marketing costs needed to meet the channel’s growth and profitability goals
  • Manage the support of all data needs required within the Partners channel
  • Become a thought leader on data and the use of analytic tools
  • Work closely with product, underwriting, advanced analytics, and other corporate teams to develop ways to achieve our strategic plan

Qualifications and Education

  • The ideal candidate will possess 5-10 years of relevant experience, preferably in property and casualty insurance.
  • Bachelor’s Degree in Actuarial Science, Mathematics, Statistics, or a related field; an MBA is preferred but not required.
  • Advanced skills or knowledge in Excel, SQL, Tableau and relational databases.
  • Demonstrated ability to perform analysis that drives business initiatives.
  • Previous experience analyzing marketing programs, sales operations and/or product profitability.
  • Experience in analyzing and interpreting qualitative and quantitative data/results.
  • Experience and expertise with financial, statistical, marketing and insurance concepts.
  • Ability to balance desire for statistical rigor with realities of inconclusive business data is a must.
  • Excellent organizational and communication skills.
  • Exceptional analytical, critical thinking and problem solving skills.
  • Ability to lead a team, and work within a team, are both crucial.

About the Company

The Plymouth Rock Company and its affiliated group of companies write and manage over $2 billion in personal and commercial auto and homeowner’s insurance throughout the Northeast and mid-Atlantic, where we have built an unparalleled reputation for service. We continuously invest in technology, our employees thrive in our empowering environment, and our customers are among the most loyal in the industry. The Plymouth Rock group of companies employs more than 1,900 people and is headquartered in Boston, Massachusetts. Plymouth Rock Assurance Corporation holds an A.M. Best rating of “A-/Excellent”.

 

 

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